The new “Whopperface” campaign by Burger King is really clever. The Whopper is supposed to be completely customizable. This idea of Whopper individualization, complete with your very own face on the wrapper, is a great way to attract consumers to the store. This novelty approach will leave customers happy and talking about it with all of their friends. Not to mention, great buzz with this viral video. Watch to see what I’m talking about…

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