Advertising in Europe is sexual. This can be clearly illustrated in this French advertisement to stop smoking. The tagline reads, “Smoking means being a slave to tobacco.” The series of ads are definitely shocking, but the main concern is if the sexual implications are stronger than the message trying to be delivered. The video below explains the controversy behind the campaign.


Another sexual set of advertisements I came across were from Durex. Durex is known for its cutting edge advertising, always pushing sexual boundaries in a very clever way. All of the ads posted below are featured only in Europe.