While browsing AdFreak.com, this gem of an idea popped out at me. As we all know, or should know, Old Spice has had an amazing recent campaign featuring the wildly sexy Isaiah Mustafa, aka the Old Spice guy. For those of you crazy people who have yet to see these ingenious commercials, shame on you.

The campaign’s next step is a very unique approach that engages with consumers in a completely unique way. The Old Spice guy decided to personally thank dozens of fans who posted comments on either Twitter or YouTube, with a customized thank you video. While of course the idea is great, the execution is even better.

Old Spice guy sends a  personal thank you out to Ryan Seacrest and over 85 other tweeters, bloggers and writers on his YouTube Channel.

I want one!

Old Spice guy,  you are everything that is man.

Crossing my fingers I get a personalized video response. Here are a few of my favorites.

The original commercials are listed below for those of you who have been living under a rock and haven’t seen them.

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