The UK’s popular liberal newspaper The Guardian has launched a new media campaign that is truly inspiring. There are so many nuances to this ad, I don’t even know where to begin. Follow the story of the three little pigs with a modern day twist to reveal an unexpected outcome with the help of citizen journalism and a look at the “whole picture.” This serious approach on a playful topic reminded me a bit of an old post I did on Canadian Ad Agency John St. and their Pink Ponies Case Study.


The Guardian wins twofold on this one. The ad itself is wonderfully executed, but also the fabled coverage within the ad perfectly demonstrates the Guardian’s ability to adapt to the rapidly changing landscape of modern day journalism in a digital age. Well done.