The audience for hangover cures isn’t exactly those reading the latest pharmaceutical information or looking at medical advertising and Lisbon agency Lowe Ativism took note of that. And so was born the Hangover Monster. This idea is brilliant and literally brings the campaign to life. As you might have guessed, the Hangover Monster is on a rampage across Portugal making the lives of hungover people a living hell.

The only way to kill the monster? Have a Guronsan.

This video below features the back story on why the Hangover Monster was created and how he has quickly risen to monster stardom.

 

The first spot below is simple yet very clever and fortunately in this case-understandable in every language.

 

Via Ads of the World